Privacy Policy

HyperModels operates this store and website, including all data, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services, or when you communicate with us by any other means.

In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and that you understand how your personal information is collected, used and disclosed, as set out in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information", we mean any data that identifies you or that can reasonably be linked to you or another person. Personal information does not include data collected anonymously or data that has been de-identified. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live and what applicable law permits or requires:

• Contact details — including your name, address, billing address, shipping address, phone number and email address.
• Financial information — including credit card, debit card and financial account numbers, payment card information, transaction details and payment method.
• Account information — including your username, password, security questions, preferences and settings.
• Transaction information — including the items you view, add to your cart, save to your wishlist or purchase, return, exchange or cancel.
• Communications with us — including the information you provide in your communications with us, for example when submitting a customer support request.
• Device information — including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information — including information about your interaction with the Services, such as how and when you use or browse them.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you — including when you create an account, visit or use the Services, communicate with us, or provide your personal information by any other means.
• Automatically through the Services — including information from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies.
• From our service providers — including when we engage them to enable certain technology, or when they collect or process your personal information on our behalf.
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

• Providing, personalizing and improving the Services. We use your personal information to provide you with the Services, including performing our contract with you, processing your payments, fulfilling your orders, remembering your preferences, processing purchases, returns, exchanges or other transactions, creating, maintaining and managing your account, and offering you a personalized shopping experience.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending you commercial, advertising and promotional communications, and showing you online ads for products or services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, and ensure the security of our services.
• Communicating with you. We use your personal information to provide customer support, respond to your requests and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, in accordance with this Privacy Policy. Such circumstances may include:

• With vendors and other third parties that perform services on our behalf (for example, IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment and shipping).
• With business and marketing partners to provide marketing services and show you advertising.
• When you direct us to, request that we do so, or otherwise consent to the disclosure of certain information to third parties.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction, such as a merger or insolvency proceeding, to comply with applicable legal obligations, to enforce the Terms of Service, and to protect or defend the Services, our rights and the rights of our users.

Third-Party Websites and Links

The Services may include links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, we encourage you to review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of the information they contain.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from minors under the age established by applicable law in your jurisdiction. If you are the parent or legal guardian of a child who has provided us with their personal information, you may contact us to request its deletion.

Security and Retention of Your Information

Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee "absolute security". In addition, any information you send us may not be secure in transit. We recommend not using insecure channels to send us sensitive or confidential information.

How long we retain your personal information depends on several factors, such as the need to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in some cases, we may decline your request as permitted by law.

• Right of access. You may have the right to request access to the personal information we hold about you.
• Right to deletion. You may have the right to request that we delete the personal information we hold about you.
• Right to rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances.
• Managing communication preferences. We may send you promotional emails, and you may opt out of receiving them at any time using the unsubscribe option.

If you live in the United Kingdom or the European Economic Area (EEA), you may also exercise the following rights:

• Objection to processing and restriction of processing. You may have the right to request that we stop or restrict the processing of your personal information for certain purposes.
• Withdrawal of consent. Where the processing of your personal information is based on your consent, you have the right to withdraw that consent. Withdrawing your consent will not affect the lawfulness of processing carried out on the basis of your consent before its withdrawal.

Complaints

If you have any complaints about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store and process your personal information outside of the country in which you reside.

If we transfer your personal information outside of the European Economic Area (EEA) or the United Kingdom, we will use recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses (SCCs) or any equivalent contract issued by the relevant UK authority, as applicable, unless the transfer is to a country that has been recognized as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for operational, legal or regulatory reasons. We will post the updated version of this Privacy Policy on this website, update the "Last updated" date and provide notice of changes as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please email us at hello@hypermodels.io. For the purposes of applicable data protection law, we are the data controller of your personal information.

HyperModels is a brand operated by Loop Labs Projects LLC, 1209 Mountain Road PL NE, Ste R, Albuquerque, NM 87110, USA.